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	<title>Comments on: &#8220;Gentlemen, this is a football.&#8221;</title>
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	<description>Real Estate News and Perspective from the Front Lines</description>
	<pubDate>Fri, 12 Mar 2010 14:12:15 +0000</pubDate>
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		<title>By: Robe Lee</title>
		<link>http://socalrealestatenews.com/blog/gentlemen-this-is-a-football/comment-page-1/#comment-264</link>
		<dc:creator>Robe Lee</dc:creator>
		<pubDate>Thu, 03 Apr 2008 20:21:02 +0000</pubDate>
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		<description>I agree, we all must focus on the basic fundamentals. We have been tellin our Jr brokers and investors that for years. At the end of the day its all about good, well thought out assumptions based on a properties history, market area, and current macro events in the economy. Many of our investors who can afford to hold through this cycle are smart to stay put and look for deals with real motivated sellersdun. Others are goin out of state where the caps really are adjusting up, but beware, know the true underlying fundamentals before passing go to collect $200. Apartments are very fundamentally strong and with the student population and admissons growing with a boom all over the country, apartments are a very safe investment as long as you research the market before going in. We do this now in mulitple states and have had a phenominal experience.  Its all about NOI on the way in!  Value add is a plus on the way out!</description>
		<content:encoded><![CDATA[<p>I agree, we all must focus on the basic fundamentals. We have been tellin our Jr brokers and investors that for years. At the end of the day its all about good, well thought out assumptions based on a properties history, market area, and current macro events in the economy. Many of our investors who can afford to hold through this cycle are smart to stay put and look for deals with real motivated sellersdun. Others are goin out of state where the caps really are adjusting up, but beware, know the true underlying fundamentals before passing go to collect $200. Apartments are very fundamentally strong and with the student population and admissons growing with a boom all over the country, apartments are a very safe investment as long as you research the market before going in. We do this now in mulitple states and have had a phenominal experience.  Its all about NOI on the way in!  Value add is a plus on the way out!</p>
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