So Cal Real Estate News

Good morning! April 1st is over, so I guess we’d better get back to the business of sharing our thoughts and insights about the wonderful world of Southern California Real Estate.

Today we’re kicking off a series on real estate basics. with a post on “So Cal’s Two Real Estate Market Cycles.”

I was working on that post I googled the famous Vince Lombardi football quote above. I was so taken by the story I decided to devote this separate post to it.

The setting was the first day of the Green Bay Packers’ Training Camp, many years ago. Their coach, Vince Lombardi was already a living legend.

I’ll let Bob Kimbrell tell the rest, quoting from his Book on Management:

All the players knew that at the first team meeting, the legendary coach would waste no time getting straight to the point. Many of the men, half Lombardi’s age and twice his size, were openly fearful, dreading the encounter.

The coach did not disappoint them, and, in fact, delivered his message in one of the great one-liners of all time.

Football in hand, the great coach walked to the front of the room, took several seconds to look over the assemblage in silence, held out the pigskin in front of him, and said, “Gentlemen, this is a football.”

In only five words, Lombardi communicated his point: We’re going to start with the basics and make sure we’re executing all the fundamentals. . . .”

We believe a major problem with real estate today is that it’s gotten away from the basics. That certainly was the case for most agents, lenders, and buyers over the last five years. Not to mention the Fed, mortgage bankers, & federal regulators.

Back on St. Patrick’s Day, we posted “When Market Chaos Strikes, Get Back to Basics.”

Today we’ll follow up by “kick offing” our series of “Real Estate 101″ posts on some of the neglected or forgotten basics of So Cal real estate. We begin today with “So Cal’s Twp Real Estate Market Cycles.”

Please let us know what you think.