So Cal Real Estate News

I actually had this post planned before I awoke to find Moses staring at me from the L.A. Times’ home page this morning. But that fiery look in the late Charlton Heston’s eyes did made me get right on it!

Now if you’re wondering what Moses has to do with Southern California real estate, the thoughts behind this post were born while I was writing about the causes of the current economic crisis (“How we got into this mess“). Think of it as kind of a prequel to that post.

Because if any of the players in the food chain had attempted to practice #1 or #9 or #10 or even maybe # 8 of Moses’ 10 rules, let alone all 10, this mess would have self-corrected several years ago. In fact, if President Clinton had paid more attention to Moses’ rule # 7, he might have not been too distracted to pick up Bin Laden when Sudan offered him up.

As I wrote in that post, “Greed, stupidity, and a lack of integrity got us into this mess,” and at least two of those three are addressed by Moses himself.

As you probably recall from either the movie or the Book, part of the process of turning a huge throng of liberated slaves into a nation almost 3,500 years ago involved establishing laws, a common culture and a common morality. These laws and this culture were pretty much summed up on the two tablets of stone Moses brought down with him from the mountaintop. They were Gods’ commands to his people.

I wonder how many of those 10 commandments you can name without looking? Very few can get all ten, I’ve discovered.

Here’s a clue: The first four (sometimes called “the first tablet”) all deal with our relationship with God. The last six (“the second tablet”) concern our relationships with one another.

Here’s another clue: 3 of the first 4 and 5 of the other six are pretty much “shalt nots.”

OK, class. Time to correct your own work. I’ll refrain from the King James’ English, however.

1. Don’t worship any Gods besides me. (Put God first)

2. Don’t make or worship idols. (Anything besides God will ultimately disappoint. Even real estate!)

3. Don’t take in vain (misuse) the name of the Lord your God. (Don’t try to use God–let Him use you!)

4. Keep the Sabbath day holy. (Take one day a week to rest and refresh yourself spiritually.)

5. Honor your father and mother. (Give them respect and material support when needed.)

6. Don’t murder.

7. Don’t commit adultery. (Be faithful to your spouse.)

8. Don’t steal. (Don’t take advantage of others, including unsophisticated buyers.)

9. Don’t testify falsely against your neighbor (more broadly, tell the truth).

10. Don’t covet. (Enjoy & be content with what you have.)

(from Exodus 20: 1 – 17)

How’d you do? Most folks miss # 10 at least. In fact, I’m not sure I’ve ever even heard a sermon on coveting, but that’s a huge part of how we got where we are.

Of course, Moses–and God–were much more interested in people keeping those ten rules than memorizing them. And keeping them is the hard part–but knowing them isn’t a bad first step.

About 1,500 years after Moses gave the rules a young itinerant rabbi without any formal theological schooling was asked which was the greatest commandment. His answer basically summarized the two tablets:

“You shall love the Lord your God with all your heart and with all your soul and with all your mind. This is the great and first commandment. And a second is like it: You shall love your neighbor as yourself. On these two commandments depend all the Law and the Prophets.” (Matthew 22:34-40)

There’s a reason those ten rules have been around so long. There’s a whole lot of wisdom packed into them. Personally, I think they’re inspired.

If we, as a culture, had heeded those rules, we wouldn’t be in the mess we’re in today.

And if we don’t start paying attention to them, we’ll never really get out.

The good news is, if even significant a minority of the people live up to those rules, they can have a cleansing effect on the whole culture. (Matthew 5:13 – 16)

So, ultimately, we can’t complain about others moral failings until we start living up to God’s standards ourselves. And, frankly, that really takes God’s empowering, because we just can’t do it on our own.

Fortunately, God is still willing to help us when we ask. (John 6:35-38) I can’t speak for you, but I sure know I need His help every day–even in the best of markets.

Note: Most of our market predictions are based on So Cal’s two market cycles: the annual cycle and the broader economic cycle. It’s basic stuff, but if you understand both cycles, you’ll be miles ahead of 90% of the population and 50% of the agents in trying to figure out what’s going to happen next.

Yesterday Peter Viles had an interesting post on who’s buying in So Cal today in his L.A.Times’ blog. That got me thinking about writing a post on “Time to Buy?”

But I’m going to save that post for the near future. Instead, I’m going to “set the stage” for that with the first post in our new “back to basics” Real Estate 101 series.

1: The “Economic Cycle”

In any real estate market, there are at least two basic cycles. We’ll call the longer cycle the “real estate economic cycle” It roughly corresponds with the boom-bust-boom-bust business cycle we’re all too familiar with. 20 years ago I used to say these cycles generally take about 4 – 7 years. In other words, it usually takes 4 – 7 years to go from bottom through peak back to new bottom.

Well, the current So Cal real estate “economic cycle” last hit bottom around 1995, so it’s already gone about 13 years. But we were heading for a bottom before the Fed began their “life support” intervention after 9/11 in 2001 (see “How We Got into this Mess”). That would have been about an 8 – 9 year cycle, at least.

2: The Annual Cycle

We’re not going to insult your intelligence by telling you how long the annual cycle lasts, but we will say it’s much more predictable then the longer “economic cycle.”

All things being equal, the annual cycle has both prices and activity bottoming in December, then gathering steam through the winter, peaking in late spring, leveling off in summer, and heading down in fall.

In what we used to consider a “normal” market, prices only went down in the fall about half as much as they went up in the spring. As we near the peak of a booming economic cycle, prices go up year round, but they go up faster in the spring and slower in the fall. Outside events, like the Fed lowering rates on 9/12/01 or Bush I invading Iraq in 1989 impact both cycles.

By “activity” we’re talking about homes going into escrow, which is what the average Californian means when she says “Our house just sold!” (Not that the average Californian is saying that much right now. But she would if she’d read our post on “How to Sell Your So Cal Home for Top Dollar in 30 Days in Any Market.”)

DataSlow’s median pricing statistics report homes closing escrow, which is usually about 30 – 60 days after they opened escrow. And DataSlow reports those stats about a month after the median closing date, so it’s 2 – 3 month old “news” when you read it in the paper. So DataSlow’s charts would indicate that prices peak in the summer, but that’s just the homes that went into escrow in the spring closing in the summer.

Why . . .

do prices usually peak in the spring and drop in the fall here in So Cal? 3 reasons:

1. Income taxes. Many buyers are brought into the market each year when they have their taxes done and realize they need more tax shelter, and that begins early in the year as those with simple returns file in January. For other’s, buying a home becomes a new year’s resolution.

2. Honey Do Lists. Many sellers also make a new year’s resolution to sell and move up or down. But all it takes for a buyer to “get on the market” (start looking) is to stop at an open house or get online (see “A Better Way to Search for Home Listings“). And first time buyers usually one to get into that home of their own by summer.

But it takes a lot of work for most sellers to get on the market! Work they’ve been putting off for years. And if it ain’t happened in the last decade, it ain’t gonna happen real fast now. For most sellers it takes 4 – 7 months to realize they’re not going to get everything done and call a Realtor for advice on what to do & who to hire. So must sellers are getting on board the real estate train right when most buyers have already gotten off. That affects supply and demand, which affects price.

3. School, Vacation, Weather & Holidays.

O K, that’s really 3 – 7, but we’ll lump them together. Buyers with school age kids want to get into their new home before school starts in the fall, and they want to have it in escrow before school gets out in June. That’s so they can get their kids signed up at the new school before the staff takes off.

Once summer hits, buyers have other things on their plate the rest of the year. Summer vacation, back to school, then Thanksgiving and Christmas. (Despite the weather, Christmas in California begins in September or October. As my pastor, Chuck Smith of Calvary Chapel Costa Mesa, says, “When you see those Christmas decorations going up in the stores, you know Halloween is just around the corner.”)

So buyers are pretty much too busy to buy from when the kids get out of school on. Sellers, however, tend to be at least one generation older than their buyers. They’re less apt to have school age kids, they take their vacations off peak, & they’re often just getting their home ready to put on the market when summer hits, as we said.

Selling a home is frequently a less discretionary decision than buying. Divorce, death, foreclosure, and job transfers occur at a fairly consistent pace all year round. (Actually, death tends to occur in the winter after Christmas, but you really didn’t log onto this blog to hear about my college days working at the Westwood Village Mortuary as a resident manager.)

Local Variations

The annual cycle varies by region somewhat. In areas with brutal winters (which to us is pretty much any place north of Fresno), things continue to drop until the snow starts melting. In resort areas, prices tend to peak during peak seasonl–winter in the desert & in ski areas, summer in most other vacation meccas.

How to Figure Out What’s Next

These two cycles are not synchronized, but they do influence each other. When the economic cycle is in a major downward move, prices may just level off in the spring, or even drop some. But if the downward cycle continues, they’ll drop even faster in the fall.

Our understanding of the annual cycle enabled us to predict the increase in activity that DataQuick and the Association of Realtors reported for February closings. It’s why we think closings will also be reported as up when March figures are released in about a week.

The question is, will the impact of the overall downward cycle overpower the normal seasonal uptick. Remember, it’s still early in the annual cycle: March closings mostly went into escrow in January and early February. Our best guess is that sales will be up but prices down for March closings, but by April or May prices may also be modestly up.

Part of the problem with prices is that DataQuick uses median prices, which can be skewed by differences in which price ranges of home are selling (see Jeff Collin’s summary of a detailed study that proves what we’ve been saying about this for years.)

Well, now you’ve got one of the basics of predictions down. Give it a shot, & see if you can impress your friends. Or shoot us a comment or question, so we can explain it better or add whatever we may be missing.

Good morning! April 1st is over, so I guess we’d better get back to the business of sharing our thoughts and insights about the wonderful world of Southern California Real Estate.

Today we’re kicking off a series on real estate basics. with a post on “So Cal’s Two Real Estate Market Cycles.”

I was working on that post I googled the famous Vince Lombardi football quote above. I was so taken by the story I decided to devote this separate post to it.

The setting was the first day of the Green Bay Packers’ Training Camp, many years ago. Their coach, Vince Lombardi was already a living legend.

I’ll let Bob Kimbrell tell the rest, quoting from his Book on Management:

All the players knew that at the first team meeting, the legendary coach would waste no time getting straight to the point. Many of the men, half Lombardi’s age and twice his size, were openly fearful, dreading the encounter.

The coach did not disappoint them, and, in fact, delivered his message in one of the great one-liners of all time.

Football in hand, the great coach walked to the front of the room, took several seconds to look over the assemblage in silence, held out the pigskin in front of him, and said, “Gentlemen, this is a football.”

In only five words, Lombardi communicated his point: We’re going to start with the basics and make sure we’re executing all the fundamentals. . . .”

We believe a major problem with real estate today is that it’s gotten away from the basics. That certainly was the case for most agents, lenders, and buyers over the last five years. Not to mention the Fed, mortgage bankers, & federal regulators.

Back on St. Patrick’s Day, we posted “When Market Chaos Strikes, Get Back to Basics.”

Today we’ll follow up by “kick offing” our series of “Real Estate 101″ posts on some of the neglected or forgotten basics of So Cal real estate. We begin today with “So Cal’s Twp Real Estate Market Cycles.”

Please let us know what you think.

Today another chaotic day on the world’s various “Wall Streets” coincided with mop-up operations for me on a six unit apartment building. By the end of the day I was reminded that the basics work in any market.

As Solomon put it 3,000 years ago, “Be sure to know the condition of your flocks, give careful attention to your herds; for riches do not endure forever. . . .” (Proverbs 27.23-24).

Or, in my case, to the condition of your fire extinguishers. Today I figured out that my procrastinating on some fire prevention upgrades on this building may have contributed to the loss of four of the units and to making five families temporarily homeless. Fortunately, there were no serious injuries.

As I walked through the rubble with the insurance adjuster this morning, what saddened me most was the ruined possessions of the families that lived there. Ash covered family photos and drawings taped to the charred walls. A heart with a child’s printed “I love you” tossed in the rented dumpster. Clothing & furniture tossed, by residents I knew had no renters’ insurance to reimburse them.

Then came the conversation with the the resident who attempted to put out the grease fire on his neighbor’s stove. “If only we could have found a fire extinguisher, we might have been able to limit it to the stove,” he told me.

Ironically, three hours before the fire started, I was in a fire prevention store ordering fifteen fire extinguishers. Delivery is scheduled for next week. I’d intended to get around to it months ago. I thought we had some extinguishers in the office, but also thought we should try some wall mounts outside, in cases, to see if we could make them more accessible while minimizing vandalism.

I had been thinking about mounting one just outside the door of the unit where the fire started. A $60 expense that might have prevented a $100,000 loss. Solomon got it right–pay attention to the basics. Know what’s going on. Don’t get so caught up in what the market’s doing or in what’s new to neglect the basics.

We still need to keep up with current trends. We’re getting more resident leads from Craig’s List today than from newspaper ads, for example. But the basic, unglamorous things like fire safety, grounds keeping, resident selection and screening, cost containment, client satisfaction are still what will make or break any business. That goes for rental property and for home ownership.

Part of the problem is that the Urgent is rarely Important, and the Important is rarely Urgent. But that “stitch in time” still can save nine stiches later.

The city Fire Chief recommended 5 pound (net) rechargeable fire extinguishers with metal heads & spouts, rated ABC (trash/wood, grease, & electrical fires). Actually at least 2A10BC. Around $40 at Lowes, slightly less in quantity at Maintenance USA. Roughly another $35 for the safety case. You might want to pick up one to keep near your kitchen or garage at home. And at least one more for any rental properties you own.

The same principal applies to what’s much more important than possessions: Family, relationships, health, friendships, our walk with God. Pay attention! Don’t neglect the important for the urgent. Keep your priorities straight. Do some preventative maintenance. It’s easier to install fire extinguishers than to gut & rebuild apartments, but apartments can often be rebuilt much easier than relationships. It’s far easier to fix ruined buildings than ruined lives.

That’s not to say there isn’t hope for even the most hopeless situation. That’s just one of the many wonderful messages of Easter. Just today I passed a church with a sign, “Nothing is Too Hard for God.” Guess someone knew I needed that today. Just like eleven discouraged disciples 2,000 years ago, after their Messiah was arrested, unjustly convicted, and crucified. But, as one of my favorite sermons says, “It’s Friday, but Sunday’s coming!” God can redeem any situation if we let him.

But the first step could be to prevent the situation from getting any worse. Take it from someone who learned that lesson the hard way!

Selling for top dollar fast isn’t all that hard, even in today’s slow market. Last month we took three listings, and had all three in escrow within 14 days of hitting the market.

In fact, our 30 years of experience has taught us that if you don’t sell in 30 days, you almost certainly won’t get top dollar. You’ll also be more frustrated with the whole process.
It’s not rocket science, either. The technology’s changed, but the basic steps to selling fast for top dollar remain the same. We’ve been teaching classes on them for almost two decades. There are only six key steps, yet very few agents or sellers complete even four of them correctly:

1. Preview & plan with a trusted adviser, often a Realtor with at least 15 years experience–one who’s been through a few slumps before. Actually, the most important step seems to be picking the right agent, and then picking his or her brains as early in the process as possible. We recommend starting by checking out our “Top 5 Ways not to Pick a Listing Agent.”

Develop priorities for steps 2 & 3 below, discuss what would be the best time to get the home on the market, and get a rough idea of the price & net you can expect.

2. Prepare the property. By now you should have determined which repairs and upgrades deserve your attention, and the time you have to get them done. Most sellers focus on the wrong things–things that bug them, as residents, but that most buyers don’t even notice.

Concentrate on things that a person would notice when just spending 60 seconds touring the home, because the first 60 seconds are the critical first impression period. That means the front yard, the front room, the kitchen, baths, & master bedroom. Don’t even think about fixing broken things that aren’t obvious, like an inoperable dishwasher. Those will be negotiated after the home inspection, and the buyer may not even care.

3. Stage the home. This is putting your best foot forward–like shining your shoes before a job interview. It usually involves removing clutter and some furniture throughout the home. Sometimes we recommend adding or changing furniture so that the home will appeal to the most likely buyer. For example, many sellers have converted a bedroom into an office or den after their kids have moved out, but frequently buyers need an extra bedroom more than a den. We actually have an inventory of what we call “instant beds” to use in such a situation. The slower the market, the more critical this step is.

We also instruct our sellers how to stage the home before each showing, which usually includes turning on extra lights and moving to the front yard while the home is shown. We usually discuss the questions they can expect from buyers and agents, and the best ways to respond (rule #1 is “Never lie.”)

4. Price accurately. Not too high, not too low. Based not just on recent sales but also on an evaluation of your competition–the best priced, most attractive homes currently on the market. Not based on what the seller values, but on the values of the most likely buyers, who are usually quite a bit younger than the seller. Here’s another place where an inexperienced, dishonest or lazy agent can cost you tens of thousands of dollars. Also one who isn’t familiar with your neighborhood.

5. Wise, aggressive marketing. This involves doing dozens of things right: flyers, Multiple Listing Information & photos, web photos and virtual tours, property search placement, web and print advertising, open houses, etc. There’s a right way and many wrong ways to do each one.

For example, the only phone numbers on our signs and flyers are our cell phones. Sign calls don’t go to an 18 year old receptionist who’s never seen the property, but to one of the two listing agents, day or night. We’re even careful about the time of day and day of the week we input our listings. We shoot our own virtual tours because Blair’s a great photographer and we know what buyers are looking for (for an example, check out LosAlDreamHome.com.  Each home gets it’s own website with an appropriate domain we buy just for it. Our goal is to obtain competing offers the first weekend or two. By the way, we’re counting the 30 days to sell from the day it hits the market to the day you accept an offer.

5. Negotiate wisely. Again, dozens of things that need to be done right. Herb Cohen’s You Can Negotiate Anything is one of my favorite layman’s books on negotiations, but the real secret is to find an agent who’s an expert at it. It’s not just about price–terms, time frames, repairs, deposits, release of deposits, and the buyers’ ability to qualify & intention to close are also critical.

6. Disclose wisely, follow up regularly, and don’t blow it during the escrow. My mentor used to say 90% of our work is done once the escrow’s opened. With today’s crazy news and lending climate, that’s even more true today than it was in 1980.

We’re talking about correct execution of basic fundamentals.

“Gentlemen, this is a football.”

“Back to basics.”

And yes, you still can sell your home for top dollar in 30 days, with the right approach and the right help.

For a real-life example of the sort of teamwork necessary to implement this approach in today’s market, including some of the challenges, check out “The team that made it happen.”

As always, your questions, comments, and feedback is appreciated. You can also call us directly at 562.822.SOLD.

Dave here, with a sad, true story that might make you think twice before investing out of state.

Back in 2004 I decided that ten years was probably about it for our California real estate boom. (Turns out it should have been. Unfortunately, I was about two years early with that call–see “How we got into this mess.”) (For our current market forecast, see “A Change in Our Predictions?“)

Barb & I are buy & hold investors, but it seemed it might be time to liquidate at least one or two of our local rentals. To avoid capital gain taxes, we decided to use a 1031 Starker delayed exchange to purchase in an area where prices might be nearing a bottom. The ultimate in market timing–something I’d wished I’d done back in 1991, the last time our local market peaked.

After researching markets from Las Vegas to Florida I found a complex with upside potential in a small town with a fairly strong economy. As an added plus, we have family living fairly nearby.

So we sold a rental house in Lakewood, and bought 90 some units in 12 brick buildings in McMinnville, Tennessee. The 90+ units only cost two and a half times the house’s selling price. Sure looked like going from the top of the California market to the bottom of the rural Tennessee market to me. (Perhaps this whole experience has influenced my thoughts on market timing.)

Well, Barb & I have been spending time & losing money in Tennessee ever since. I knew it was a major turnaround project, but we’ve had great success with turnarounds before. But those were nearby in Southern California, not two time zones away.

I recently discussed my Tennessee challenges with David Haas, the best property manager I know in So Cal (or anywhere). He’s been following my saga for several years, offering helpful pointers along the way. This time he nailed it.

“You know, Dave, a number of my owners exchanged out of state over the last few years. It’s gone badly for every one of them.”

He went on to detail the particularly sad saga of one landlord who eventually lost his equity and his Texas apartments and then took a huge tax hit from the capital gains he’d deferred when he exchanged into it.

There are several reasons for this common woe, most of them obvious. Most experts agree your property should be close enough you can drive by it occasionally. What I didn’t realize is that letting locals know you live out of state is like walking around with a “Kick Me!” sign taped to your back. Or a bullseye on your wallet. And once a Californian opens his mouth in rural Tennessee, they know you “ain’t from aroun’ heah.”

I also had no idea how much looser disclosure and construction standards are in rural Tennessee. Our seller disclosure laws aren’t perfect here, but to me California looks like consumer heaven compared to Tennessee. And building codes in unincorporated areas? Non existent, as far as I can tell!

Eventually, I had to hire my Tennessee son-in-law to supervise the units. He’s not David Haas yet, but he’s learning, and he’s honest. He’s now got his own management firm, Sasser and Thrasher (I’m not making this up). They’re now also managing units for other out-of-state owners, most of whom were ripped off by their former managers. Like another Californian, who flew out to inspect the six new roofs he’d paid for, only to find they didn’t exist.

As for us, I hope we’re finally starting to turn a corner. The day may come when Barb & I are glad we own The Meadows Apartments. But the price to get there was way more than we expected. We did much better during the ’91 – ’95 recession, when we stayed close to home and exchanged from single family rentals to multi family units.

So, before you jump on something out of state think twice. And pray thrice. At least. If it’s an area you know, maybe one you intend to retire to or have family in, it might be worth considering. But I’d start by checking out foreclosures and motivated sellers throughout Southrn Califonra before going out of state.

The Inland Empire and desert regions are about as far from home as I’d recommend going. We do think eventually things will turn around here (see “What’s Next For Southern California Housing?“) We think some parts of the I.E. may eventually bounce back like South Orange County did from the last biggie back in the 90′s.

Southern California still has lots to offer that few, if any, other places on earth can match!

When it comes to going out of state, I now think of what my mom used to tell me: “The grass is always greener in the other fellow’s lawn!” Or so you think–until you own it!

April 25 update: For the latest installment in this ongoing adventure in out of state investing, check out my April 25 post from Tennessee.